深圳奥斯翰外语学校哥伦比亚大学IEG亚洲杯模拟企业家大赛

　　由哥伦比亚大学商学院Venture For All 以及IEG共同主办的第五届高中生模拟企业家大赛于5月24-26日在上海中学国际部举行。此项赛事旨在鼓励青年才俊积极展示他们在商业领域中的想象力和创新能力。本次大赛共有来自亚洲不同区域的30组学生进入决赛。参赛选手带来的创业计划书主题涉及科技、医疗、环保、健康生活、社区持续发展等领域。来自深圳奥斯翰外语学校的“Culture Alert”代表队的六名组员赴沪参赛。他们设计了一款新的APP, 可以帮助人们更好地了解不同的文化，从而消除不同文化族群之间的歧视和社会中存在的不平等现象。

　　Model Entrepreneur, ME, is a global competition hosted by Columbia Business School’s Venture For All Program and IEG Global Association with the goal to encourage young talents to stand out from pure imagination and speak out innovative ideas with business feasibility.

　　Its 2019 Asia Edition was held at Shanghai High School International Division from May 24th to 26th, 2019. 30 teams from different regions in Asia participated in the five rounds of the final. The topics of their business proposals covered fields such as technology, sustainable community development, medical care, environmental protection, and healthy life promotion.

　　Culture Alert, formed by 6 Oxstand students, attended this great event as representatives of Oxstand. The team designed an APP which allows people to learn about other cultures in order to reduce discrimination and inequality.

　　比赛的第一轮是产品视频展示。在视频制作的过程中参赛者相互协作，开动头脑风暴，尽情发挥大家的想象力和创造力，用短短的60秒钟的视频抓住了大家的眼球、吸引了评委的注意力。

　　The first round of the competition was the product video presentation which should be only in 60 seconds. In the process of making the video, we collaborated with each other, brainstormed together, and used our imaginations and creativity to strive for the votes from the judges.

　　视频展示完成以后，六名参赛者带着自己的商业计划书向评委们作简短陈述，展示计划书中的主要环节：明确市场需求、提供解决问题的方案、确定潜在客户群体、产品描述、商业模式解析、竞争对手分析、竞争优势评估以及财务分析。尽管我们的参赛者准备充分，但面对着评委大咖们，紧张的情绪油然而生。最终，奥斯翰的六名队员互励共勉，顶住压力，完成了这一轮的比拼。

　　After presenting our video, we proceeded to the second round which involved  presenting our business proposal to the judges. The presentation involved identifying the problem and solution, determining potential customers, describing the product, explaining the business model, analyzing competitors, completing an analysis of strength, weaknesses, opportunities and threats, completing a financial analysis, and discussing next steps. 

　　比赛的第三轮是各个队伍之间的辩论。与前两轮不同的是，在这一轮比拼中，我们不仅仅要阐述我方的产品优势，还需要随时面对各方的提问。在这样的唇枪舌战中，我们意识到我们必须保持平和的心态，注意力高度集中，才能在对话中找出对方的短板，逐一击破，取得成功。

　　The third round was a debate with other teams. It was very different from the first two rounds, because we not only needed to show the advantages of our product but also needed to be challenged by the other teams. In this debate, we realized that we needed to keep calm and concentrate, because it was the only way for us to find out the weaknesses of the other teams and to win the competition. 

　　我们从130支队伍中成功闯入最后30强。这是我们第一次参加ME模拟企业家大赛，在参赛的过程中深刻地体验到团队协作的重要性，更清楚地认识到：130支队伍如同商海中的竞争对手，评委们就像我们的客户，只有更好地理解和说服客户，才能彰显自己的竞争优势，才能在商海中立于不败之地。虽然此次比赛未能折冠，但我们仍然为勇于尝试、追求梦想、敢于拼搏的选手们感到骄傲和自豪！吸取经验，精心准备，明年再战！

　　We ended up in the top 30 out of 130 teams who competed in the final. These teams were just like competitors in a business environment and the judges were like the customers.

　　Reaching the final was a great accomplishment since this was the first time that a team from Oxstand ever competed in the Model Entrepeneur competition. Through this experience we learned a lot about teamwork, as well as the process of developing and marketing a product. We are very proud of the effort we put in, and hope to be even more successful in future competitions.